Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States. Can you match the flags with the countries? Mouse over the image to identify the country or click here!
If you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!
Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.
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SOURCE: The Qualitative Research Consultants Association
The QRCA President’s Award is traditionally presented at the annual conference “in recognition of exemplary service and dedication to QRCA.” The award is traditionally presented to someone who either has a long history of contributions to QRCA or to someone who made a particularly substantial effort during a single year. As is often the case the 2012 winner, Ricardo Antonio Lopez, fits both criteria.
Ricardo Lopez has been a member of QRCA since 1992 and has led numerous efforts on the national level during that time. He has served on the Board, culminating in his role as President. He first realized the value of Special Interest Groups for the membership and founded the Latino SIG in 2006. In addition, Ricardo has been active in member and technological issues including the Member Communications Task Force and the Technology Committee.
Most recently, Ricardo has been managing the public LinkedIn Group, which he helped to set up in 2008; membership has burgeoned to more than 5,000 members. Here are some reasons why Ricardo was nominated for this award, in the words of the nominators:
The entire QRCA Board joins with members to congratulate Ricardo Lopez on this singular and well-deserved recognition!