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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Welcome

WelcomeIf you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!

 

Who we are...

Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.

  • Full qualitative and quantitative research services.
  • Business and consumer focus groups.
  • IDI's, online research, and on-the-street interviews.
  • Field coordination and analysis.
  • Hispanic market education and consulting.
  • Planning, strategy development, advertising guidance and new venture development.

Let us show you what the Hispanic market is all about!
 

 

 STUDENTS:

Are you doing research for a school paper?  We have a section dedicated just to you! Click Here!

Lost in translation? Marketing to Latinos is easy... but understanding the Hispanic market is hard! PDF Print E-mail

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NEW ORLEANS AMA EVENT INFORMATION

Southshore Luncheon April 15, 2010

 

 

DESCRIPTION: It is practically impossible to be effective in marketing unless you have a good understanding of your customer. Latinos often think and behave differently from other non-Hispanic consumers. Basic marketing assumptions that may work very well with the general market have been shown to have very different results when targeting Latinos. And to complicate matters, you may not be able to target all Hispanics as a group as there is very little in common among many of the Latino subgroups. Even language can drastically vary. Many marketing blunders have derived from the assumption that all Hispanics are alike. In order to target this segment you need to do your homework!

In this presentation you will learn what the Hispanic market is all about. It will cover the basics- including the market definition and composition, common misconceptions, the use of Spanish in marketing, the differences in Latino acculturation, and the strong commonalities that almost all Hispanics share and that can be tapped when marketing to all Latinos as a group. The presentation will also go beyond the basics to touch on controversial subjects that undoubtedly affect Latino marketing; examples are illegal immigration and not learning how to speak the English language.

Understanding Latinos is a crucial first step; yet this presentation will go further by showing you how to apply that knowledge to effectively sell your products and services in the Hispanic market. You will understand why selling to Latinos is easy; and very often extremely profitable!


WHEN: Thursday, April 15, 2010, 11:30 AM – 1:15 PM

WHERE: W Hotel, 333 Poydras Street, New Orleans, LA 70113 (504) 525-8444

COST: Members: $30.00 Non-members: $40.00 Students: $25.00

RSVP: To RSVP by the deadline of April 13, 2010,
please visit www.amaneworleans.com

SPEAKER: Ricardo A. López

 

Polls

LATINOS- Which social network serves best the Latino community?
 

Latino News

PR Newswire: All Press Releases
Hispanic Business Magazine
Top U.S. Hispanic Market Business and Finance News Magazine
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  • U.S. Stocks Modestly Higher on Bear Bottom Anniversary
    The U.S. stocks rose modestly on Tuesday, as investors bet on hope of a U.S. recovery. One year after the market hit the 12-year lows amid the severe crisis last year, Dow average recovered more than 61 percent, S&P gained 68 percent, while Nasdaq rallied...
  • Allegations Against Eric Massa Accumulate
    Hours after resigning amid allegations of sexually harassing staffers, former House member Eric Massa went on national TV Tuesday to deny sexual impropriety but acknowledged he had been overly familiar with his congressional aides....
  • Lower Credit Card Debt Traced Primarily to Charge-Offs
    Americans cut more than $93 billion in credit card debt from 2008 to 2009. Good news, right? It's not what it seems, according to an analysis of federal data by CardHub.com, a credit card comparison website....

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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