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Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). ---------------------------------------------------------------------------------------------- Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...
  • Non-Verbal Latino Communication & Social Networking
    I have written before about how Latinos prefer to interact at an emotional or spiritual level. Achieving this heightened level of communication means going further than the articulation of words and connecting by relying on information that transcends the spoken language. Is this communication preference limited to Hispanic...
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Welcome

WelcomeIf you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!

 

Who we are...

Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.

  • Full qualitative and quantitative research services.
  • Business and consumer focus groups.
  • IDI's, online research, and on-the-street interviews.
  • Field coordination and analysis.
  • Hispanic market education and consulting.
  • Planning, strategy development, advertising guidance and new venture development.

Let us show you what the Hispanic market is all about!
 

 

 STUDENTS:

Are you doing research for a school paper?  We have a section dedicated just to you! Click Here!

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LATINOS- Which social network serves best the Latino community?
 

Latino News

PR Newswire: All Press Releases
Hispanic Business Magazine
Top U.S. Hispanic Market Business and Finance News Magazine
Link to rss
  • Major Publishers to Hike Prices of Electronic Books
    Los Angeles (dpa) - Three of the largest U.S. book publishers are to hike the prices of their electronic books after the introduction of Apple's iPad tablet computer forced Amazon to abandon its one-price- fits-all policy, Information Week reported Monday....
  • John Murtha, U.S. Representative, Dies at 77
    U.S. Rep. John Murtha, D-Pa., died Monday at Virginia Hospital Center in Arlington, Va., officials said. A statement issued by lawmaker's office said Murtha, 77, chairman of the House Appropriations Subcommittee on Defense, died with his family at his bedside....
  • Doctor Charged in Michael Jackson's Death
    Michael Jackson's personal physician was charged with involuntary manslaughter Monday in Los Angeles in connection with the pop icon's death in June. Conrad Murray had been under investigation for his treatment of Jackson in the time leading to the singer's death at age 50 with...

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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