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If you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!
Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.
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Ricardo López will be presenting at the upcoming QRCA conference in New Orleans. Here is a short preview of his presentation. For more information see: QRCA Conference Page
Ricardo López talks about Hispanic acculturation. Also refer to the written version of this blog on LatinoOpinion.com.
The New York City area represents the largest Hispanic city in the United States with a population of 2.3 million Latinos according to the 2010 census.
Historically most Hispanics in New York are of Puerto Rican heritage and Puerto Ricans continue to dominate - they represent 33% of all the Latinos in New York. The second largest group by far is the Dominican segment (25%).
The makeup of the NYC boroughs, however, is very diverse. The Bronx continues to be the largest in terms of its percentage of Hispanics (54%) and also continues to be primarily Puerto Rican. But the makeup of the other boroughs, especially Queens, has changed dramatically in recent years. Puerto Ricans and Dominicans are a minority of the Hispanics in Queens.
Before we get a ton of emails from our friends in Staten Island for ignoring the 5th Borough in the graph above, let us clarify that the information on country of origin is not available for Richmond County. Richmond County (Staten Island) has an estimated 83 thousand Hispanics; which represents 21% of the total population.