Although we are known primarily as experts in the U.S. Hispanic market, our company also conducts research abroad and works with foreign companies in helping them market their products and services in the Unites States.  We have conducted research throughout Latin America directly from our offices in the U.S. or through our network of international partners.  We also conduct research research worldwide through our international partners or via online methodologies. 

  • We have a network of partners throughout Latin America, Spain, and many othe countries in Europe and Asia.
  • Ricardo López has extensive experience in advising companies that are trying to market their products and services to the U.S.  Before starting his own company, Mr. López worked for the government of Spain at their trade commission in New York City.  He headed the Consumer Products department and worked extensively with Spanish exporters helping them enter the complicated U.S. marketplace.
  • Otto Rodriguez has conducted numerous international studies using online methodologies; not only with Latin American, but also with respondents in Canada, Europe, Middle East and Asia. (See our Online Research capabilities.)


Our ability to speak Spanish allows us to more effectively coordinate projects in Latin America.  Our understanding of the typical needs of U.S. clients and our ability to conduct the analysis and communicate the findings in proper English makes us an ideal choice to handle your Latin America research needs!

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How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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