One way to circumvent the limitations of online qualitative research is to use a hybrid methodology where a group is moderated through a teleconference discussion while everyone also has access to a computer. A meeting with the participants is usually arranged as both a teleconference meeting and a computer Internet meeting. By using the Internet meeting software the moderator can easily share visuals, video, and audio, as well as specific websites. The discussion, however, is conducted via voice over the phone. Here are some advantages of using this hybrid methodology with Latinos.
If sharing concepts or other multimedia elements is not crucial, an alternative is to conduct standard telephone focus groups (which lowers the project cost).
Note that this methodology will be eventually replaced by webcam focus groups.