Our Latino Countries

Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries? Mouse over the image to identify the country or click here!

PLEASE NOTE: Hispanic Research Inc. closed operations in 2018. This website is for information purposes only and is not current.







If you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts! 



Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.

  • Full qualitative and quantitative research services.
  • Business and consumer focus groups.
  • IDI's, online research, and on-the-street interviews.
  • Field coordination and analysis.
  • Hispanic market education and consulting.
  • Planning, strategy development, advertising guidance and new venture development.


Let us show you what the Hispanic market is all about!




Are you doing research for a school paper?  We have a section dedicated just to you! Click Here!

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How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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