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Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Welcome

WelcomeIf you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!

 

Who we are...

Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.

  • Full qualitative and quantitative research services.
  • Business and consumer focus groups.
  • IDI's, online research, and on-the-street interviews.
  • Field coordination and analysis.
  • Hispanic market education and consulting.
  • Planning, strategy development, advertising guidance and new venture development.

Let us show you what the Hispanic market is all about!
 

 

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Are you doing research for a school paper?  We have a section dedicated just to you! Click Here!

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Latino News

PR Newswire: Hispanic
Press Releases from PR Newswire about Hispanic
Hispanic Business Magazine
Top U.S. Hispanic Market Business and Finance News Magazine
Link to rss
  • Mars Surface Too Dry for Life
    Life could not exist on the surface of Mars because the planet has been in a "super-drought" lasting 600 million years, British researchers say. Scientists at Imperial College London said they based that assertion on ...
  • Have a Game Plan for a Winning Super Bowl Monday
    For most people, Super Bowl Sunday tends to be a night when normal diet and sleep routines are punted right out the window, positioning themselves for a tougher than usual Monday morning. While osteopathic physicians (DOs) promote living a healthy lifestyle by eating nutritious foods and getting plenty...
  • Ben Gazzara, Actor In 'Cat on a Hot Tin Roof,' Dies at 81
    Ben Gazzara, an actor known for pushing the envelope, died on Friday afternoon in Manhattan. He was 81. He died of pancreatic cancer at Bellevue Hospital Center, his lawyer, Jay Julien, said, according to the New York Times. ...
U.S. Census Bureau News - Hispanic Origin Population

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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