Our Latino Countries

Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Although we are known primarily as experts in the U.S. Hispanic market, our company also conducts research abroad and works with foreign companies in helping them market their products and services in the Unites States.  We have conducted research throughout Latin America directly from our offices in the U.S. or through our network of international partners.  We also conduct research research worldwide through our international partners or via online methodologies. 

  • We have a network of partners throughout Latin America, Spain, and many othe countries in Europe and Asia.
  • Ricardo López has extensive experience in advising companies that are trying to market their products and services to the U.S.  Before starting his own company, Mr. López worked for the government of Spain at their trade commission in New York City.  He headed the Consumer Products department and worked extensively with Spanish exporters helping them enter the complicated U.S. marketplace.
  • Otto Rodriguez has conducted numerous international studies using online methodologies; not only with Latin American, but also with respondents in Canada, Europe, Middle East and Asia. (See our Online Research capabilities.)

 

Our ability to speak Spanish allows us to more effectively coordinate projects in Latin America.  Our understanding of the typical needs of U.S. clients and our ability to conduct the analysis and communicate the findings in proper English makes us an ideal choice to handle your Latin America research needs!

 

Note...

How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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