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Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Home Secondary Research
Secondary Research PDF Print E-mail

Secondary research is an extremely effective and often overlooked research methodology.  Today it is easier than ever to find information from secondary research sources because many of the sources are easily accessible through the Internet.  However, some of the information is very difficult to find and often difficult to interpret and digest.  At Hispanic Research Inc. we are experts in finding, digesting, interpreting, and organizing secondary research insight!

 

Are you looking for information for a new business venture?  Is your company just venturing into the U.S. Hispanic market?  Do you have a limited budget but need help in gathering information?  Do you need a report from a reputable independent research company?

 

Our custom secondary research services may be just be what you are looking for!  We can prepare a secondary research report that is specifically targeted to serve your needs.  Our consultants use our internal resources as well as information that is readily available from public sources.   The process results in a comprehensive and cost-effective research venue.

 

In conducting secondary research we gather information from:

  1. Published primary research findings
  2. Government information from public surveys and the U.S. Census
  3. Published information from industry associations
  4. Published industry articles
  5. Consumer publications like magazines and newspapers
  6. News wire feeds and press releases
  7. Consumer insight from forums, personal websites, and social network interactions
  8. Industry and consumer insight from Internet blogs
  9. Corporate shared insight and company websites
  10. Directories
  11. Books
  12. Our own internal data
  13. 25+ years of experience conducting research with Hispanics

We also provide a number of standard secondary research reports on several subjects at a very reasonable cost.  These reports are already written and can be purchased and downloaded through this website.  For more information on our standard prepared secondary industry reports please access our research reports section

 

Note...

How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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