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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Latest Resources from Marketingpower
Latest Resources from Marketingpower

Resource Library: Pages
  • The_Open_and_Shut_Case_for_Content_Curation
    Title: Sponsored eBook: The Open and Shut Case for Content Curation
    Description: This e-book evaluats the pros, cons and “ROI” of content curation.
    Content Tag Keywords: content, marketing, curation, blog, brand, acquisition


  • prophet-price-is-right-or-is-it
    Title: The Price is Right! Or is it?
    Description: Article discussing pricing and how to use it to improve performance.
    Content Tag Keywords: price, right, or, is, it, pricing, strategy, performance


  • prophet-understand-and-improve-customer-engagement
    Title: Understand and Improve Customer Engagement
    Description: Whitepaper revealing three-step process for understanding customer behavior and engagement.
    Content Tag Keywords: understand, improve, customer, engagement, three-step, process, behavior


  • prophet-marketings-missing-link-signature-touchpoints-to-break-through-clutter
    Title: Marketing’s Missing Link: Signature Touchpoints to Break Through Clutter
    Description: Whitepaper defining signature touchpoints and how to use them in marketing plans.
    Content Tag Keywords: marketing, missing, link, signature, touchpoints, break, clutter, customer, path to purchase


  • aberdeen-e-mail-marketing-customers-take-it-personally
    Title: E-mail marketing: Customers Take it Personally
    Description: Research report revealing trends and best practices in E-mail marketing.
    Content Tag Keywords: e-mail, marketing, customers, take, personally, campaign, best, practice, research


  • aberdeen-optimizing-the-marketing-to-sales-lead-lifecycle
    Title: Optimizing the Marketing-to-Sales Lead Lifecycle
    Description: Research report revealing key characteristics of best-in-class organizations for lead conversions and best practices for the sales & marketing strategies they use.
    Content Tag Keywords: optimizing, marketing, sales, lead, lifecycle, research, best practice, conversion, business


  • aberdeen-enterprise-value-of-video-content
    Title: The Enterprise Value of Video Content
    Description: Research report on value of enterprise video with best practices for implementation.
    Content Tag Keywords: enterprise, value, video, content, metatagging, asset, codec, virality


  • aberdeen-opposites-attract-mobile-channel-unites-marketing-and-it
    Title: Opposites Attract: The Mobile Channel Unites Marketing and IT
    Description: Research Brief revealing roles of marketing and IT in development of mobile channels and apps.
    Content Tag Keywords: marketing, mobile, channel, opposites, attract, IT, research, metric


  • aberdeen-metric-driven-mobile-marketing-increase-marketings-revenue-contribution
    Title: Metric-Driven Mobile Marketing: Increase Marketing's Revenue Contribution
    Description: How metric-driven mobile marketing increases marketing contribution to revenue.
    Content Tag Keywords: metric, driven, mobile, marketing, increase, revenue, contribution, best-in-class, study


  • enterprise-video-collaboration-strategic-and-revenue-producing-video-for-the-business
    Title: Enterprise Video Collaboration: Strategic and Revenue-Producing Video for the Business
    Description: Enterprise video collaboration combines video conferencing technology with collaborative tools to provide more immersive business capabilities. Many companies have optimized these technologies to improve strategic and revenue-based business outcomes.
    Content Tag Keywords: enterprise, video, collaboration, conferencing, strategic, revenue producing


Note...

How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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