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Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Latest Resources from Marketingpower
Latest Resources from Marketingpower

Resource Library: Pages
  • twitter_search_examples_nonprofits
    Title: 13 Twitter Search Examples for Nonprofits
    Description: Learning how to use Twitter search is the key to finding the type of information you are looking for.
    Content Tag Keywords: twitter, search engine, seo, twitter search, web, online, internet, nonprofit, tweets, social network, website, examples, twitter search


  • raising_more_money_online
    Title: Raising More Money Online with Independent/Third-Party Fundraising Events
    Description: Blackbaud partnered with Event 360 on a research project to better understand the common denominators of a successful programmatic approach to third-party fundraising.
    Content Tag Keywords: independent fundraising events, IFE, third-party fundraising, fundraising events, nonprofit, lance armstrong foundation, online, michael j fox foundation, online tools, e-communications, recognition, event 360, the raiser's edge


  • Hosting_a_Successful_
    Title: Hosting a Successful Web Seminar
    Description: This paper gives you step-by-step details on how to conduct a successful webinar. This paper walks you through each step of a successful webinar from promotions, registration to post event follow-up.


  • Creating_Effective_Podcasts
    Title: Creating Effective Podcasts for your Business
    Description: This paper details out the steps your organization will need to take if it wishes to create its own podcast series. After reading this paper you will have a firm grasp on all of the details it takes to create a business podcast series.


  • Competing_on_Customer_Intelligence
    Title: Competing on Customer Intelligence
    Description: This white paper is a practical guide for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.


  • Background_and_Facts_about_Twentysometings
    Title: Background and Facts About Twentysometings
    Description: The perception of twentysomethings is of a vast group of free-spending partiers who sponge off their parents and take advantage of their employers. The reality is far more complex, as complex as the opportunities and challenges facing this Boomlet.
    Content Tag Keywords: Career, student, collegiate, job, career choices


  • 7_Habits_of_Highly_Success
    Title: 7 Habits of Highly Successful Surveys
    Description: This whitepaper distills the seven keys to ensuring the best possible outcome for the survey author.
    Content Tag Keywords: survey software, online survey, web survey, online survey software, mobile survey software, vovici efm, software, survey


  • Pricing_Research_What_Do_Our_Customers_Value
    Title: Pricing Research - What Do Our Customers Value?
    Description: This whitepaper demonstrates how simple pricing research techniques can capture more value from your customers, making a huge difference to your bottom line and to your profits.
    Content Tag Keywords: market research, return on investment, roi, pricing strategy, pricing btob, B2B


  • Merchant-Funded_Rewards_in_Recession
    Title: The Mother of Invention: The Power of Merchant-Funded Rewards in a Recession
    Description: This paper explains the challenges, roles and benefits of adding merchant-funded reward solutions to your loyalty-marketing arsenal.
    Content Tag Keywords: invention, innovation, marketing strategy, CRM, customer, economy, recession, rewards, merchant-funded, value, loyalty-marketing, loyalty


  • White_Paper-The_Purchasing_Power
    Title: White Paper: The Purchasing Power of Today’s Medical Group Practice
    Description: Download this white paper to learn about this powerful, decision-making segment of the thriving health care industry.
    Content Tag Keywords: Health care, MGMA, customer relations, market segmentation, brand management


Note...

How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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