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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Latest Resources from Marketingpower
Latest Resources from Marketingpower

Resource Library: Pages
  • How_to_Drive_More_Traffic_and_Increase_Profits_081810
    Title: It's a Matter of Trust - How to Drive More Traffic and Increase Profits
    Description: Explore the key trust strategies and tactics that are proven to work and how to implement them in your online marketing efforts.
    Content Tag Keywords: VeriSign trust network accredited businesses business ratings certificate of trust certify websites control scan hacker safe internet privacy mark of trust network security audits online conversion online trust online trust mark
    Event Start Date: 8/18/2010 12:00 PM
    Event End Date: 8/18/2010 1:00 PM


  • SEO_Past,_Present_and_Future_82410
    Title: SEO: Past, Present and Future
    Description: Register for this webcast to learn how to adapt and optimize your website in order to remain competitive in the future.
    Content Tag Keywords: SEO, Blogging, Software, Internet Marketing, Lead Generation, Social Media
    Event Start Date: 8/24/2010 12:00 PM
    Event End Date: 8/24/2010 1:00 PM


  • Comment_Intelligence_unlocking_the_power_of_Net_Promoter_Score_(NPS)_with_text_analytics_83110
    Title: Comment Intelligence: unlocking the power of Net Promoter Score (NPS) with text analytics
    Description: This webinar explores how emerging technology and developing trends allow you to identify what drives a customer to be a promoter, detractor, or passively satisfied and how to improve NPS.
    Content Tag Keywords: NPS, Net Promoter Score, Customer Satisfaction, customer loyalty, customer retention, text analytics
    Event Start Date: 8/31/2010 12:00 PM
    Event End Date: 8/31/2010 1:00 PM


  • The_Value_of_Online_Video_81910
    Title: The Value of Online Video
    Description: Join this webcast to hear real-world examples on ways you can incorporate online video into your marketing mix to drive higher revenue.
    Content Tag Keywords: Twitter, Facebook, Digg, Stumbleupon, Flickr, blogging, and other social media efforts, social media marketing strategy, online video, Brightcove, ecommerce marketers
    Event Start Date: 8/19/2010 12:00 PM
    Event End Date: 8/19/2010 1:00 PM


  • Consumer_Attitudes_towards_Social_Media_Market_Research_081710
    Title: “Excuse Me! We're Having a Conversation Here!” - Consumer Attitudes towards Social Media Market Research
    Description: Explore consumer attitudes towards social media market research and learn practical tips to implement social media tools into your research efforts.
    Content Tag Keywords: B2B marketing, Vovici
    Event Start Date: 8/17/2010 12:00 PM
    Event End Date: 8/17/2010 1:00 PM


  • 10_Secrets_to_Email_Marketing_Like_a_Pro_on_a_DIY_Budget_081010
    Title: 10 Secrets to Email Marketing Like a Pro… on a DIY Budget
    Description: Join The American Marketing Association and Cypra on August 10th, and learn how to make Email Marketing work for you!
    Content Tag Keywords: Email Marketing, DIY, ROI, Effective Emails, Budget, User Friendly
    Event Start Date: 8/10/2010 12:00 PM
    Event End Date: 8/10/2010 1:00 PM


  • Automating_Retention_What_Online_Marketing_Tools_Work_Best_for_Retaining_Customers_080510
    Title: Automating Retention: What Online Marketing Tools Work Best for Retaining Customers?
    Description: Join this panel of online marketing experts when they review the social media and other online tools that they have used in their own programs and share what they learned.
    Content Tag Keywords: Retention Marketing, Social Media, Online Retention Marketing Program, Marketing Metrics, Measuring Success
    Event Start Date: 8/5/2010 12:00 PM
    Event End Date: 8/5/2010 1:00 PM


  • Quantifying_Social_Media_Value_and_Impact_on_the_Bottom_Line_80310
    Title: Quantifying Social Media Value and Impact on the Bottom Line
    Description: Register for this webcast to learn how to apply proven, predictive customer experience analytics to measure the impact of social media, marketers can quantify the causal effect on customer behaviors that drive purchase and ROI.
    Content Tag Keywords: Social Media, Social Media ROI, Web Analytics, Customer Analytics, Customer Experience, Internet Marketing
    Event Start Date: 8/3/2010 12:00 PM
    Event End Date: 8/3/2010 1:00 PM


  • Using_Social_Media_to_Enhance_the_Customer_Experience_071410
    Title: Using Social Media to Enhance the Customer Experience
    Description: Join us on this webcast and learn how you can easily gather and leverage data from all customer touchpoints, including social media, to deliver a superior customer experience across all channels.
    Content Tag Keywords: social media, customer experience, interwoven, autonomy
    Event Start Date: 7/14/2010 12:00 PM
    Event End Date: 7/14/2010 1:00 PM


  • Optimizing_Onsite_Conversion_072810
    Title: Optimizing Onsite Conversion
    Description: Learn how Intuit and Icon Health and Fitness intelligently engage their online visitors throughout the conversion path.
    Content Tag Keywords: Customer acquisition, lead generation, optimize user experience, positive ROI, improve conversions, increase online sales, visitor engagement, customer experience, live chat, customer satisfaction
    Event Start Date: 7/28/2010 12:00 PM
    Event End Date: 7/28/2010 1:00 PM

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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