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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Latest Resources from Marketingpower
Latest Resources from Marketingpower

Resource Library: Pages
  • marketing_optimization_in_the_digital_age_021612
    Title: Marketing Optimization in the Digital Age - Invest the Right Amount in your Digital Strategy for a Greater ROI in 2012
    Description: With the proliferation of consumer devices and emerging media channels, marketers must harness these changes and the associated data to drive ROI in the digital age.
    Content Tag Keywords: ThinkVine
    Event Start Date: 2/16/2012 12:00 PM
    Event End Date: 2/16/2012 1:00 PM


  • 14_ways_to_get_landing_page_visitors_to_love_you_021412
    Title: 14 Ways to Get Landing Page Visitors to Love You
    Description: The secret to getting more of your landing page visitors to convert is to make it easier for them to fall in love you with you.
    Content Tag Keywords: ion interactive
    Event Start Date: 2/14/2012 12:00 PM
    Event End Date: 2/14/2012 1:00 PM


  • amplify_your_impact_how_to_multiply_the_effects_of_your_inbound_marketing_020712
    Title: Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing
    Description: Inbound marketing helps you connect with new prospects by giving them ways to find and learn about you – without the high cost or intrusion of more traditional, outbound marketing techniques.
    Content Tag Keywords: Marketo
    Event Start Date: 2/7/2012 12:00 PM
    Event End Date: 2/7/2012 1:00 PM


  • driving_change_with_creativity_021512
    Title: Driving Change with Creativity
    Description: Tommy Lynn, Global Creative Director at Dell, will speak on how to use creative thinking to discover what can be done by harnessing divergent and convergent thinking, and to understand where creativity can fit into a company’s overall strategic plan.
    Content Tag Keywords: creative thinking, design strategy, marketing strategy, Dell, innovation, change, design
    Event Start Date: 2/15/2012 12:00 PM
    Event End Date: 2/15/2012 1:00 PM


  • Members_Only_Strategic_Data_Driven_Marketing_012712
    Title: AMA Members Only Webcast: Strategic Data-Driven Marketing
    Description: Learn how data-driven marketing has emerged as the newest strategy for delivering greater marketing ROI. Hear the results of the latest ground-breaking research and gain valuable insights on how to dramatically improve the performance of your marketing.
    Content Tag Keywords: marketing strategy
    Event Start Date: 1/27/2012 12:00 PM
    Event End Date: 1/27/2012 1:00 PM


  • the_top_5_key_performance_indicators_for_social_media_and_web_analytics_020212
    Title: The Top 5 Key Performance Indicators for Social Media and Web Analytics
    Description: In this webinar, we’ll help you identify the top 5 KPIs you need to track, and we’ll explain how to regularly measure them in ways that make sense—instantly—so you can make informed decisions in real time.
    Content Tag Keywords: GoodData marketers social media key performance indicators
    Event Start Date: 2/2/2012 12:00 PM
    Event End Date: 2/2/2012 1:00 PM


  • getting_engaged_with_your_research_respondents_030712
    Title: Getting Engaged with Your Research Respondents: How to Take Your Targets from First Date to Long-Term Relationship
    Description: The proliferation of new media has opened up exciting new ways to reach your target audiences. It also, however, has resulted in fierce competition for people’s time and attention. People still like to share their opinions.
    Content Tag Keywords: SSI
    Event Start Date: 3/7/2012 12:00 PM
    Event End Date: 3/7/2012 1:00 PM


  • creating_a_killer_online_presentation_020112
    Title: Creating a Killer Online Presentation, Not a Deadly One
    Description: This webinar will show you smart tactics for converting a dying presentation into a killer presentation.
    Content Tag Keywords: powerpoint, presenting skills, webinar best practices, presentation, slide deck tips, adobe
    Event Start Date: 2/1/2012 12:00 PM
    Event End Date: 2/1/2012 1:00 PM


  • The_Reliability_and_Validity_of_Alternative_Satisfaction_and_Loyalty_Measurement_1312012
    Title: Weighing the Options: The Reliability and Validity of Alternative Satisfaction and Loyalty Measurement
    Description: Join Keith Chrzan, Chief Research Officer of Maritz Research, as he takes us through recently completed research on some common and uncommon Customer Experience and Loyalty measurement scales.
    Content Tag Keywords: Maritz Research, Customer Experience, loyalty,
    Event Start Date: 1/31/2012 12:00 AM


  • how_to_develop_a_scalable_social_business_program_for_today's_business_012412
    Title: How to Develop a Scalable Social Business Program for Today's Business
    Description: Join Jeremiah Owyang, partner of customer strategy at Altimeter Group, as he presents the latest trends and strategies for how corporations can successfully adopt social business both internally and externally.
    Content Tag Keywords: Citrix
    Event Start Date: 1/24/2012 12:00 PM
    Event End Date: 1/24/2012 1:00 PM

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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