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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Home News Feeds Marketing Research News AMA Marketing Research SIG
Marketing Research

Marketing Research SIG

The Marketing Research Special Interest Group is the newest addition to the AMA SIG family. Our mission is to facilitate and encourage discussion, share best practices, offer advice and debate topics of interest in the field of marketing research. We welcome any AMA member with responsibilities in marketing research, or just an interest in marketing research to join us.

The Marketing Research SIG seeks to:

  • Offer support in developing successful marketing research strategies and techniques
  • Provide opportunities for networking among AMA marketing research professionals
  • Deliver a forum to share new learnings, tools and resources in the field of marketing research

Marketing Research SIG Leadership Chair

Rob Madonna
Marketing Research Director
Palisades Safety & Insurance Management Corporation
200 Connell Dr,Suite 3000
Berkeley Heights, NJ 07922

rmadonna@palisades.com

Marketing Research
  • Message: Research Firm in mainland China
    Folder: Marketing Research Topic: Research Firm in mainland China In reply to: Research Firm in mainland China - Would appreciate recommendations for excellent research firms with... posted by...

    [[To view the full SIG post please click on the link above.]]

  • Topic: Research Firm in mainland China
    Folder: Marketing Research Would appreciate recommendations for excellent research firms with expertise in conducting marketing research projects in mainland China.  Firms could be located in...

    [[To view the full SIG post please click on the link above.]]

  • Message: Reply
    Folder: Marketing Research Topic: Seeking Research Firm You are so welcome. It is positive to be acknowledged. Best -- Bridgid Michaud, PRC Direct Resource, Inc. 122 South Michigan...

    [[To view the full SIG post please click on the link above.]]

  • Message: RE:Seeking Research Firm
    Folder: Marketing Research Topic: Seeking Research Firm In reply to: Seeking Research Firm - Subject: Seeking Research Firm    ... posted by bking on Jul 21, 2010 10:27 AM Loni-do...

    [[To view the full SIG post please click on the link above.]]

  • Topic: Seeking Research Firm
    Folder: Marketing Research Subject: Seeking Research Firm     We are looking for a research firm with experience in analyzing and estimating sales potential for commercial / farm...

    [[To view the full SIG post please click on the link above.]]

  • Message: Warranty Cards
    Folder: Marketing Research Topic: Warranty Cards - Data Gold Mine In reply to: Warranty Cards - Data Gold Mine - Normal 0 false false false EN... posted by Paul.Ponsford on Jul...

    [[To view the full SIG post please click on the link above.]]

  • Topic: Warranty Cards - Data Gold Mine
    Folder: Marketing...

    [[To view the full SIG post please click on the link above.]]

  • Message: RE:Protecting online image content on surveys
    Folder: Marketing Research Topic: Getting to know your SIG Benjamin:   In the screener you should disguise your survey category (so competitors and/or potential...

    [[To view the full SIG post please click on the link above.]]

  • Message: Protecting online image content on surveys
    Folder: Marketing Research Topic: Getting to know your SIG One of our clients has asked for recommendation of a facility for protecting online image content against copy/paste, printscreen,...

    [[To view the full SIG post please click on the link above.]]

  • Message: RE:Mobile SMS Text Survey
    Folder: Marketing Research Topic: Mobile SMS Text Survey In reply to: Mobile SMS Text Survey - Dear friends: ... posted by Carlos.Argenal on Jul 12, 2010 11:50 AM Hi Carlos, at the MRA...

    [[To view the full SIG post please click on the link above.]]

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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