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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Journal of Marketing
An extension of the American Marketing Association's Journal of Marketing. It's primary objectives are (1) to lead in the development, dissemination, and implementation of marketing concepts, practice, and information and (2) to probe and promote the use of marketing concepts by businesses, not-for-profits, and other institutions for the betterment of society.

  • How Wealth and Need-for-Status Influence Consumer Behavior Toward Luxury Goods
    The article authored by Young Jee Han, Joseph C. Nunes, and Xavier Drèze (“Signaling Status with Luxury Goods: The Role of Brand Prominence”) in the July 2010 issue of JM provides rich insights into...

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  • Gap Between Program and Commercial Audiences
    The May 2010 issue of JM includes an interesting study by David Schweidel and Robert Kent (“Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data”)....

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  • Empirical Findings on “Rule of Three”
    The article by Can Uslay, Z. Ayca Altintig, and Robert Winsor (“An Empirical Examination of the ‘Rule of Three’: Strategy Implications for Top Management, Marketers, and Investors”) in the March 2010...

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  • Decline of Conceptual Articles in the Marketing Discipline
    Manjit Yadav’s article (“The Decline of Conceptual Articles and Implications for Knowledge Development”) in the January 2010 issue of JM alerts readers about the value of conceptual articles to the...

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  • Influence of Ad Spending on Media Coverage in Magazines
    Diego Rinallo and Suman Basuroy (“Does Advertising Spending Influence Media Coverage of the Advertiser?”) analyze this very important issue in the November 2009 issue of Journal of Marketing. Their...

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  • Factors That Influence In-Store Decision Making
    The Inman, Winer, and Ferraro article in the September 2009 issue (“The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making”)...

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  • Is Marketing Academia Losing Its Way?
    A Guest Editorial written by David Reibstein, George Day, and Jerry Wind in the July 2009 issue poses the following question: Is Marketing Academic Losing Its Way? Introspective and critical...

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  • Marketing of the Life Sciences
    The article by Stefan Stremersch and Walter Van Dyck in the July 2009 issue of (Marketing of the Life Sciences: A New Framework and Research Agenda for a Nascent Field) offers an informative...

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  • Negative Fallout from Demoting Is Worse Than Positive Impact of Elevating Customers
    The May 2009 issue of Journal of Marketing features a research study by Tillmann Wagner, Thorsten Hennig-Thurau, and Thomas Rudolph (“Does Customer Demotion Jeopardize Loyalty?”) that raises...

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  • Marketing’s Influence Within the Firm
    The March 2009 issue of Journal of Marketing includes a study by Peter Verhoef and Peter Leeflang (“Understanding the Marketing Department’s Influence Within the Firm”) whose findings are likely to...

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Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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