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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants’ spirit helps them combat what...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title “A Matter of Influence” on October 24, 2009 in Connections, the newsletter of the Southwest Florida’s Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States’ social, legal, and political...
  • Why Hispanics Live Long Lives
    U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of sense.  Hispanics, for example, are more prone to illnesses like Diabetes and often...

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Moderating With Spirit Video PDF Print E-mail

 

Building on Spirit: Practical Applications to Establish the Ultimate Connection

with Ricardo Lopez, Hispanic Research, Inc.

  • There are no bad respondents.
  • The group you are moderating is always perfect.
  • You are responsible for everything that happens in the group.
  • You can effectively connect with any participant regardless of race or ethnicity.
  • Welcome to "Building on Spirit"!

 

You may have seen Ricardo's presentation on "Moderating with Spirit" at a prior QRCA conference or chapter meeting. In "Moderating with Spirit" Ricardo explored the intangible qualities that QRCs use to connect to participants and outlined a set of principles that are used by the masters in our field.

This presentation builds on those principles and teaches various techniques and exercises that are conducive to building a spiritual connection with research participants - a connection that will put you in control of every interview.

The presentation on the video was delivered at the Philadelphia/Delaware Valley QRCA Chapter INSPIRATION SUMMIT.on Friday, May 4, 2012.

The video was produced by Barry J. Karchner - Karchner Marketing Research, LLC 

NOTE: The video below requires the Quicktime player.  If you do not have the player please access the video here: Moderating With Spirit Video

 

 

 
 

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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