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| A collection of Latino opinions by Ricardo A. López |
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Welcome
If you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!
Who we are...
Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.
- Full qualitative and quantitative research services.
- Business and consumer focus groups.
- IDI's, online research, and on-the-street interviews.
- Field coordination and analysis.
- Hispanic market education and consulting.
- Planning, strategy development, advertising guidance and new venture development.
Are you doing research for a school paper? We have a section dedicated just to you! Click Here!
| Using Video to Make Qualitative Come to Life |
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Ricardo López will be presenting at the Qualitative Research Consultants Association (QRCA) annual conference - October 13-15 - Philadelphia, PA. To register for the conference please access the conference website.
Video is powerful... extremely powerful! No matter how persuasive a written report can be, it pales in comparison to a quality video clip showing the actual consumer opinion. While many of us have been using video in gathering insight and presenting qualitative research findings for years, there has always been something mysterious surrounding video production. It required technical know-how and equipment that only a handful of us were willing to explore. But technology has made video production accessible to all QRCs who are willing to take a little time to learn. If you have been wondering about how you can use video in qualitative research, this presentation is for you! The presentation will cover the A to Z of qualitative video production. It will start with the very basics of what needs to be taken into account when you plan to use video in qualitative. It will cover the video gathering basics; from the need to have an operator for traditional focus groups, to new video gathering tools like Flip cameras, webcams, and consumer cell-phone video. The presentation will also cover video editing and using video in PowerPoint presentations, online distribution, and DVD video reports. Part of this workshop-style presentation will be interactive and hands-on. |
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| PR Newswire: Hispanic-oriented News |
| Press Releases from PR Newswire about Hispanic-oriented News |
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| Hispanic Business Magazine |
| Top U.S. Hispanic Market Business and Finance News Magazine |
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Note...
How come some of the people shown on the left don't look Hispanic?Hispanic or Latino is not a race. There are Latinos of many different races and physical characteristics. For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race!