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Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States. Can you match the flags with the countries? See here!Services
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| A collection of Latino opinions by Ricardo A. López |
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Welcome
If you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!
Who we are...
Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.
- Full qualitative and quantitative research services.
- Business and consumer focus groups.
- IDI's, online research, and on-the-street interviews.
- Field coordination and analysis.
- Hispanic market education and consulting.
- Planning, strategy development, advertising guidance and new venture development.
Are you doing research for a school paper? We have a section dedicated just to you! Click Here!
| QRCA DC Chapter - Moderating with Spirit! |
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Do you sometimes feel like your groups could use a little more passion? Do you sometimes feel like YOU could use a little more energy? Ricardo will share his insights on passionate moderating and connecting better with respondents, which allows for more open communication during the focus group session…something we all strive for! If you have attended a QRCA conference, you’ve most likely met Ricardo, and you know how passionate he is about marketing research. If you haven’t met him at a conference, this is your opportunity to meet Ricardo in DC as he brings his zest for moderating to us! DATE: TIME: RSVP: |
Presented by: Polls
Latino News
| PR Newswire: Hispanic-oriented News |
| Press Releases from PR Newswire about Hispanic-oriented News |
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| Hispanic Business Magazine |
| Top U.S. Hispanic Market Business and Finance News Magazine |
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Principal Staff Membership Affiliations
Note...
How come some of the people shown on the left don't look Hispanic?Hispanic or Latino is not a race. There are Latinos of many different races and physical characteristics. For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race!