NEW ORLEANS AMA EVENT INFORMATION Southshore Luncheon April 15, 2010
DESCRIPTION: It is practically impossible to be effective in marketing unless you have a good understanding of your customer. Latinos often think and behave differently from other non-Hispanic consumers. Basic marketing assumptions that may work very well with the general market have been shown to have very different results when targeting Latinos. And to complicate matters, you may not be able to target all Hispanics as a group as there is very little in common among many of the Latino subgroups. Even language can drastically vary. Many marketing blunders have derived from the assumption that all Hispanics are alike. In order to target this segment you need to do your homework! In this presentation you will learn what the Hispanic market is all about. It will cover the basics- including the market definition and composition, common misconceptions, the use of Spanish in marketing, the differences in Latino acculturation, and the strong commonalities that almost all Hispanics share and that can be tapped when marketing to all Latinos as a group. The presentation will also go beyond the basics to touch on controversial subjects that undoubtedly affect Latino marketing; examples are illegal immigration and not learning how to speak the English language. Understanding Latinos is a crucial first step; yet this presentation will go further by showing you how to apply that knowledge to effectively sell your products and services in the Hispanic market. You will understand why selling to Latinos is easy; and very often extremely profitable!
WHEN: Thursday, April 15, 2010, 11:30 AM – 1:15 PM WHERE: W Hotel, 333 Poydras Street, New Orleans, LA 70113 (504) 525-8444 COST: Members: $30.00 Non-members: $40.00 Students: $25.00 RSVP: To RSVP by the deadline of April 13, 2010,
please visit www.amaneworleans.com SPEAKER: Ricardo A. López
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If you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!
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How come some of the people shown on the left don't look Hispanic?Hispanic or Latino is not a race. There are Latinos of many different races and physical characteristics. For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race!