Our Latino Countries

Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

Syndication

feed-image Feed Entries

Search

Who's Online

We have 20 guests online

Login Form



Register with us for additional content and capabilities! By registering in our website you will get access to additional content that is available only to registered users. Registered users are also invited to submit articles to be published in our site. Registration is free!
Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • Non-Verbal Latino Communication & Social Networking
    I have written before about how Latinos prefer to interact at an emotional or spiritual level. Achieving this heightened level of communication means going further than the articulation of words and connecting by relying on information that transcends the spoken language. Is this communication preference limited to Hispanic...
  • The Supreme Court Needs Diversity
    President Obama's historic nomination of Sonia Sotomayor to the supreme court is a positive step for our country. From what I have read, Sotomayor's life plays as one of the most inspiring Latino success stories; and her accomplishments exemplify what the American dream is all about. However, despite...
  • Latinos Communicate at a Spiritual Level
    There is something peculiar about Latino interactions. Our communication goes much further than what is simply verbalized by the spoken words. We prefer to connect at an emotional, or at what I prefer to call a spiritual level. In my work interviewing Latinos I have witnessed this peculiarity...
Home

Welcome

WelcomeIf you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!

 

Who we are...

Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.

  • Full qualitative and quantitative research services.
  • Business and consumer focus groups.
  • IDI's, online research, and on-the-street interviews.
  • Field coordination and analysis.
  • Hispanic market education and consulting.
  • Planning, strategy development, advertising guidance and new venture development.

Let us show you what the Hispanic market is all about!
 

 

 STUDENTS:

Are you doing research for a school paper?  We have a section dedicated just to you! Click Here!

Ricardo López will be presenting at the Qualitative Research Consultants Association Conference PDF Print E-mail

QRCA Conference LogoRicardo López, President of Hispanic Research Inc. and Dorrie Paynter, of Leapfrog Marketing Research, will be co-presenting at the the 24th Annual QRCA Conference-

Wednesday, October 7, to Friday, October 9, 2009 in Palm Springs, CA.

Online Social Networking – The future of qualitative research sales

How to use the Internet to create new business relationships and increase sales. In this interactive workshop-style presentation Ricardo Lopez and Dorrie Paynter demonstrate how Internet networking can translate into real clients and real jobs. Both presenters have been very successful in landing new clients through online networking. You will learn which online tools are more suitable for our business and get tips on how to better use them to our benefit.

The presentation covers: 

  1. The benefits and use of LinkedIn; the premiere social network for business. From setting up a profile and getting recommendations to using Answers and leading groups.

  2. The business benefits of Facebook; how seeing the personal side of our business world opens up a new level of connectivity.

  3. How QRCs are using Twitter to enhance their brand image and expand their network.

  4. Why you may also want to use other social networks like Plaxo Pulse, Spoke, Naymz, etc.

  5. Incorporating RSS feeds, forums, videos and blogs to add content to your networking.

This presentation goes in depth on the intricacies of business networking on the Internet; it focuses on tools and key features that you can tap to really drive new research business your way.
 

Polls

LATINOS- Which social network serves best the Latino community?
 
Hispanic Business Magazine
Top U.S. Hispanic Market Business and Finance News Magazine
Link to rss

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

Principal Staff Membership Affiliations