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Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants' spirit helps them...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title "A Matter of Influence" on October 24, 2009 in Connections, the newsletter of the Southwest Florida's Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States' social, legal, and political system....
  • Why Hispanics Live Long Lives
    [caption align="alignright" width="320" caption="My mom (at age 80) and my children"][/caption] U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of ...

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Welcome

WelcomeIf you are looking to understand the U.S. Hispanic market you have come to the right place! We are experts on the subject. Since 1982 we have interviewed thousands of U.S. Latinos on almost every subject imaginable- from how they feel about candy bars to how they deal with retirement. We know the Latino mindset; we have studied the background that shapes every Latino purchase decision; we are Latinos ourselves. Let us show you how our expertise can be put to work for your company. Hispanic Research Inc. provides marketing research and consulting services to companies that want to market their products and/or services to the U.S. Latino community. We are a full service marketing research and consulting company. We also train marketers through seminars and workshops, custom presentations and reports, video documentaries, and Latino immersion programs. Call on us if you need consulting from true Hispanic market experts!

 

Who we are...

Hispanic Research Inc. is a full service marketing research consulting company specializing in the US Hispanic market.

  • Full qualitative and quantitative research services.
  • Business and consumer focus groups.
  • IDI's, online research, and on-the-street interviews.
  • Field coordination and analysis.
  • Hispanic market education and consulting.
  • Planning, strategy development, advertising guidance and new venture development.

Let us show you what the Hispanic market is all about!
 

 

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Are you doing research for a school paper?  We have a section dedicated just to you! Click Here!

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Latino News

PR Newswire: Hispanic
Press Releases from PR Newswire about Hispanic
  • Alain Groenendaal nomeado presidente e CEO da Grey Latin America

    http://photos.prnewswire.com/prnc/20120222/NY57925NOVA YORK, 22 de fevereiro de 2012 /PRNewswire/ -- Jim Heekin, Chairman e CEO do Grey Group, anunciou hoje que Alain Groenendaal foi nomeado como presidente e CEO da Grey Latin America, que opera em 18 mercados na região.  Groenendaal continuará na sua função...
Hispanic Business Magazine
Top U.S. Hispanic Market Business and Finance News Magazine
Link to rss
  • HP Sales Drop 7 Percent
    Hewlet Packard, the world's largest maker of traditional personal computers, reported a 7-percent drop in sales Wednesday for its fiscal first quarter as consumer spending on PCs dropped a whopping 25 percent....
  • Google, Industry Ministry To Promote Small Business Web Use
    Google Inc. and the Ministry of Industry, Trade and Labor today launched a NIS 40 million project to set up websites for 20,000 small and mid-sized businesses for free for one year. Israel Postal Company Ltd., Apple Inc....
  • Crude Oil Hovers Near $106
    Crude oil prices held near $106 a barrel Wednesday as the dollar index moved higher, gaining 0.1 percent to 79.20. The index that measures the dollar against six major currencies has an inverse effect on the price of commodities that are traded in U.S....
U.S. Census Bureau News - Hispanic Origin Population

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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