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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants’ spirit helps them combat what...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title “A Matter of Influence” on October 24, 2009 in Connections, the newsletter of the Southwest Florida’s Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States’ social, legal, and political...
  • Why Hispanics Live Long Lives
    U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of sense.  Hispanics, for example, are more prone to illnesses like Diabetes and often...

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Home U.S. Hispanic Market Data Published Articles & Public Documents
Published Articles & Public Documents
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1   Link   QRCA Views - Latino Practices and Suggestions
This article was written by Ricardo López and includes the results of opinions gathered from the members of the Qualitative Research Consultants Association (QRCA) Latino SIG. It is highly recommended reading to anyone conducting Latino qualitative research in the U.S.
2   Link   MRA Alert! - Validity Concerns in Latino Survey Research
This article was written by Ricardo López and published in the Marketing Research Association's Alert! magazine. It covers Ricardo's views on validity issues that affect Latino quantitative survey research and gives suggestions on how to conduct quantitative Latino research appropriately.
3   Link   Quirk's Magazine - You Say Hispanic, They Say Latino
Written by Steve Richardson on behalf of the Qualitative Research Consultants Association, this article covers information provided by the QRCA Latino SIG and includes quotes from Ricardo López and one of our clients.
4   Link   QRCA Views - Understanding Hispanic USA
Written by Ricardo López in 2003, this article gives an excellent overview of the U.S. Hispanic market.
5   Link   U.S. Census - American Community Survey - Hispanics 2004
Issued in February 2007, This report presents a portrait of the Hispanic or Latino population in the United States. It is part of the American Community Survey
(ACS) report series.
6   Link   U.S. Census Latino Reports - Hispanic Heritage Month 2008
This report is full of important demographics on the U.S. Hispanic segment. It is a simple bulleted list that includes some of the most demanded Latino statistics. The document is revised on a yearly basis. This is the 2008 report. For the latest reports see the Census RSS feeds on this website or go to www.census.gov.
7   Link   U.S. Census Presentation - Hispanics in the United States
Hispanics in the United States - A presentation that highlights past, present and future trends of the Hispanic population. Includes results from the 2006 American Community Survey.
8   Link   Hispanic Buying Power
This article was written by Ricardo López and published in Quirks magazine in April 1998. While many years have passed since the article was first published, a lot of the reasoning expressed in it is still very much valid.
9   Link   Marketing News - This bulletin just in
This Marketing News article was published in 2002 and covers the benefits of using bulletin board focus groups. Ricardo López and other colleagues from the QRCA are quoted in the article.
10   Link   How Latinos Approach Healthcare Issues
Overview of Latino attitudes regarding healthcare. Written by Otto Rodriguez in 2002.
11   Link   Pew Hispanic Center - Mexican Immigrants in The Unites States
Published on April 15, 2009, this 2008 fact sheet gives a great overview of U.S. Mexican immigration.
12   Link   Latino Children: A Majority Are U.S.-Born Offspring of Immigrants
The number of Hispanic children has nearly tripled since 1980 and their demographic profile has changed. This report from Pew Hispanic Center was released on May 28, 2009.
13   Link   Que´ es la Epilepsia? Attitudes and knowledge of epilepsy by Spanish-speaking adults in the United States
There is considerable misinformation about epilepsy in the U.S. Hispanic community. Neurologists must be made aware of U.S. Hispanic attitudes and beliefs regarding epilepsy to provide culturally competent care.

Epilepsy and Behavior
---------------------
Joseph I. Sirven a,*, Ricardo A. Lopez b, Blanca Vazquez c, Peter Van Haverbeke d
a Department of Neurology, Mayo Clinic, Mayo Clinic College of Medicine, Scottsdale, AZ, USA
b Hispanic Research, East Brunswick, NJ, USA
c Department of Neurology, New York University College of Medicine, New York, NY, USA
d Peter Van Haverbeke, Epilepsy Foundation, Landover, MD, USA
Received 4 April 2005; revised 26 April 2005; accepted 28 April 2005
14   Link   AutocheX-Mitchell Auto Collision Research
In this article Mitchell International, a leading provider of information and workflow solutions to the property/casualty/auto insurance industries, interviews Ricardo López regarding the Latino perspective. This “white paper” was distributed at NACE, their annual tradeshow for collision repair shops and insurance carriers.
15   Link   Moderating With Spirit - QRCA Views Article
This article, written by Ricardo López, was published in the QRCA publication Views - December 2009. It focuses on the whole style of moderating; the way of relating to participants.

Ricardo discusses ways to build a stronger personal connection with any respondent, a connection that will lead to more authentic and truthful communication, and more powerful insights for the research. He refers to this heightened level of rapport as achieving a “spiritual connection.”

Ricardo came to many of his insights about "moderating with spirit" from his work with Hispanic respondents. His efforts to develop rapport led him to insights about the importance of being energized, having fun, celebrating, and following your instincts – to give just a few examples - insights that are relevant to all QRC's.

Ricardo teaches how to get the best insight in any situation that a moderator may encounter by paying attention to his or her spiritual side. He contends that there is perfection even when things do not work out and shows the reader how to change things around to make everything work. “The truth is that if you look back at every instant when everything apparently went wrong, there is always a lesson that was learned or the situation actually turned out to work to your advantage.”

This article follows a series of presentations on the subject that Mr. López has delivered to audiences at various QRCA events.

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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