Our Latino Countries

Our company logo is a composite of the 21 flags representing all Latin American countries, Spain, Puerto Rico, and the United States.  Can you match the flags with the countries?  See here!

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Latino Opinion
A collection of Latino opinions by Ricardo A. López
  • We must stop the negative immigration rage!
    Latino immigrants generally come to the U.S. driven by a strong desire to provide a better life for their family. Their drive is not that different from the motivating factors that impelled the ancestors of almost everyone in this country. The strength of the immigrants’ spirit helps them combat what...
  • Stop the Latino Apathy and Become an American Participant!
    This article was first published under the title “A Matter of Influence” on October 24, 2009 in Connections, the newsletter of the Southwest Florida’s Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States’ social, legal, and political...
  • Why Hispanics Live Long Lives
    U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of sense.  Hispanics, for example, are more prone to illnesses like Diabetes and often...

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Home U.S. Hispanic Market Data
Market Data

This area of our website aims to provide a comprehensive profile of the U.S. Hispanic market.  Please selects form the categories below.   If you have information that you want to contribute to this section, please register with us and you can submit an article through the user's menu (registration is free).

 


A Note of Caution


We have learned over the years that trying to describe the Latino market segment is extremely difficult, because it is almost impossible to generalize.  There are very few questions that have a straightforward answer, and many times the questions are best answered by saying "it all depends".  Since we are in the business of generalizing, we will paint a picture that adequately resembles the true market.  We must however caution the educated user that there are many exceptions to our oversimplification of the U.S. Latino segment.

Use this information only as a guide.  If you represent a business that is looking to market their products or services to the Hispanic community, we strongly advise at least a minimum level of consulting.  Please contact us for more information.

Note...

How come some of the people shown on the left don't look Hispanic?
Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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